The tour is being managed by iris Experience, a New York based marketing agency specializing in creating brand experiences through engaging and memorable events. Working together, Cartoon Network, Lucasfilm Ltd. and iris Experience will present a Jedi experience at each mall stop specially tailored for "younglings." The environment will blend Star Wars characters and a variety of entertainment stations, which will offer a range of fun, interactive games and activities. Kids can choose to take a Lightsaber Skill Test, preview the soon-to-be released Clone Wars interactive game, take their picture with favorite Star Wars characters, get a sneak preview of the weekly adventure series in a special screening area, and even get a temporary Star Wars tattoo.
"Our goal is to offer our young viewers the chance to fully immerse themselves experientially in Star Wars," explains Brenda Freeman, chief marketing officer for Cartoon Network. "Parents will be able to introduce their kids to the favorite Star Wars characters they've come to know and love, as well as some exciting new ones from the upcoming series. At its core, this is an interactive event that brings the world of The Clone Wars to life for longtime fans and fans in the making."
Tour schedule is as follows:
- Chicago: Gurnee Mills Mall on Sept. 19-21
- New York: Roosevelt Field Mall on Sept. 26-28
- Philadelphia: King of Prussia Mall on Oct. 4-5
- Washington, D.C.: Tyson Corner Center Mall on October 11-12
- Alpharetta, GA: North Point Mall on Oct 18-19
- Miami: Dadeland Mall on Oct. 25-26
- Houston: Houston Galleria Mall on Oct. 31 - Nov. 2
- Los Angeles: Brea Mall on Nov. 8-9.
The Clone Wars premieres on Cartoon Network Friday, October 3 at 9 p.m. (ET, PT) with a special one-hour presentation that anchors the network's all-new night of fantasy, action and adventure.
